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ABOUT MBC

CI

Graphic Motif

Graphic Motive Image

“MBC Movement”, rotating 360 degrees, represents the past and the future between MBC and its audiences, constant changes of MBC and a radar looking for something new. Used solely or multi-layered, MBC Movement highlights MBC graphic identity. Designed based on motion, it can be used at different angles and applied to various media platforms.

Color System

Color System Image

Character

Meet our mascots, MBIC FRIENDS

  • Mbic Character Image

    MbicMbic

    Curious as he is, the master of playing loves to play and try everything firsthand.
    His secret is that boredom turns him into the Dark Mbic.

  • Hue Character Image

    HueHue

    Honest and dependable Hue has very sophisticated taste,
    especially likes small things such as flowers and butterflies.

  • Cabb Character Image

    CabbCabb

    He is the smallest, but he is also the eldest.
    He often makes the face of an old man who knows everything.

  • Dark Mbic Character Image

    Dark MbicDark Mbic

    an alternative ego of Mbic. He first arrived on Earth as Dark Mbic,
    but having fun everyday turned him into his happier self.

MBC CI

  • December 1961 to June 1969 Logo image

    1961.12 ~ 1969.6

  • July 1969 to July 1974 Logo image

    1969.7 ~ 1974.7

  • July 1974 to April 1981 Logo image

    1974.7 ~ 1981.4

  • April 1981 to November 1981 Logo image

    1981.4 ~ 1981.11

  • December 1981 to December 1985 Logo image

    1981.12 ~ 1985.12

  • January 1986 to December 2004 Logo image

    1986.1 ~ 2004.12

  • January 2005 to December 2011 Logo image

    2005.1 ~ 2011.12

  • Image of current logo from January 2012

    2012.1 ~ today